Marketing

Research within Marketing

MAPP Centre

Research on Value Creation in the Food Sector for Consumers, Industry and Society

Our Research

The Marketing Section engages in teaching and research on consumer and business-to-business marketing.

We analyse consumer behaviour and how consumer insights can be used in market-oriented business and in public policy with a focus on consumer choices. We analyze procurement and sales management on business-to-business markets and the development of relationships between partners on business-to-business markets.

We focus especially on marketing issues in the food and drink sector (through research in the MAPP Centre) and on sustainability issues following from market transactions.

Recently Published Journal Articles

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Steg, L., Perlaviciute, G., Sovacool, B., Bonaiuto, M., Diekmann, A., Filippini, M., Hindriks , F., Jacobbson Bergstad, C., Matthies, E., Matti, S., Mulder, M., Nilsson, A., Pahl, S., Roggenkamp, M., Schuitema, G., Stern, P. C., Tavoni, M., Thøgersen, J. & Woerdman, E. (2021). A Research Agenda to Better Understand the Human Dimensions of Energy Transitions. Frontiers in Psychology, 12, [672776]. https://doi.org/10.3389/fpsyg.2021.672776

Hosseinpour, M., Steinmann, S., Roschk, H. & Tsalis, G. (2021). A Systematic Review of the Effects of Technologies on Customer Experience and Behavior in Physical Retailing. Abstract from
EMAC 2021 Annual Conference.

Torma, G. & Thøgersen, J. (2021). A systematic literature review on meta sustainability labeling – What do we (not) know? Journal of Cleaner Production, 293, [126194]. https://doi.org/10.1016/j.jclepro.2021.126194

La Barbera, F., Verneau, F., Amato, M., Grunert, K. G. & Schnettler, B. (2021). Acceptance of insect-based food in Chile: Evidence from a survey using the entomophagy attitude questionnaire (EAQ). Food Quality and Preference, 93, [104269]. https://doi.org/10.1016/j.foodqual.2021.104269

Backer, C. D., Teunissen, L., Cuykx, I., Decorte, P., Pabian, S., Gerritsen, S., Matthys, C., Sabbah, H. A., Royen, K. V. & Corona Cooking Survey Study Group (2021). An Evaluation of the COVID-19 Pandemic and Perceived Social Distancing Policies in Relation to Planning, Selecting, and Preparing Healthy Meals: An Observational Study in 38 Countries Worldwide. Frontiers in Nutrition, 7, [621726]. https://doi.org/10.3389/fnut.2020.621726

Grunert, K. G. & Reisch, L. A. S. (2021). Are people being nudged during the COVID-19 crisis? In C. Lefrançois-Coutant (Ed.), COVID-19: introduction to IPBC issues (pp. 38-43). International Panel on Behavior Change. https://www.ipbc.science/wp-content/uploads/2021/02/GIECO-IPBC_21_Production_Rapport_COVID19.pdf

Banovic, M. & Otterbring, T. (2021). Athletic abs or big bellies: The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein products. Food Quality and Preference, 87, [104067]. https://doi.org/10.1016/j.foodqual.2020.104067

Bermes, A., Hubert, M. & Eberhardt, T. (2021). Bounce Back and Don't Let Go: The Mitigating Effect of Users’ SNS Resilience on SNS Exhaustion and Discontinuous Usage Intention. Proceedings of the European Conference on Information Systems, 16 - ECIS 2021 Research-in-Progress Papers. https://aisel.aisnet.org/ecis2021_rip/16

Bisoffi, S., Ahrné, L., Aschemann-Witzel, J., Báldi, A., Cuhls, K., DeClerck, F., Duncan, J., Hansen, H. O., Hudson, R. L., Kohl, J., Ruiz, B., Siebielec, G., Treyer, S. & Brunori, G. (2021). COVID-19 and Sustainable Food Systems: What Should We Learn Before the Next Emergency. Frontiers in Sustainable Food Systems, 5, [650987]. https://doi.org/10.3389/fsufs.2021.650987

Displaying results 1 to 9 out of 325

All Publications

Contact

Department of Management
Aarhus BSS
Aarhus University
Fuglesangs Allé 4
DK-8210 Aarhus V

Contact Head of Section Hanne Kragh with regard to research-related questions

Contact Department Secretary Charlotte Rosholm with regard to practical matters

Hanne Kragh

Associate Professor

M hak@mgmt.au.dk
H 2628, M202a
P +4561605149
P +4561605149

Charlotte Rosholm

Project Administrator

M cro@clin.au.dk
H A, plan 4
P 93 52 25 68

Management Practice and Process Research Community

Revised 07.12.2021