Our Research

The Marketing Section engages in teaching and research on consumer and business-to-business marketing.

We analyse consumer behaviour and how consumer insights can be used in market-oriented business and in public policy with a focus on consumer choices. We analyze procurement and sales management on business-to-business markets and the development of relationships between partners on business-to-business markets.

We focus especially on marketing issues in the food and drink sector (through research in the MAPP Centre) and on sustainability issues following from market transactions.

Recently Published Journal Articles

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Department of Management 
Aarhus BSS
Aarhus University
Fuglesangs Allé 4
DK-8210 Aarhus V

Contact Head of Section Hanne Kragh with regard to research-related questions

Contact Department Secretary Charlotte Rosholm with regard to practical matters